people meter

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Nielsen Company History and the Evolution of Audience Measurement

Nielsen Company History and the Evolution of Audience Measurement The landscape of modern business and media is defined by data. From the products we buy to the shows we stream, the abili...

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Audience Measurement: How Media Consumption is Tracked and Analyzed

Audience Measurement: How Media Consumption is Tracked and Analyzed Audience measurement is the process of calculating the size and composition of a group of people consuming a specific m...

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