ASUAG

2 articles

Thomke and the Transformation of the Swiss Watch Industry

Thomke and the Transformation of the Swiss Watch Industry The late 1970s marked a period of existential crisis for Swiss horology. The rise of Japanese quartz watches—timepieces powered b...

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Swatch Group: The Strategic Revival of Swiss Watchmaking

Swatch Group: The Strategic Revival of Swiss Watchmaking In the early 1980s, the Swiss watchmaking industry faced an existential crisis. Competition from Japanese manufacturers had pushed...

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