The New Press: A Nonprofit Model for Socially Conscious Publishing
In the world of commercial publishing, the drive for profit often dictates which stories get told. However, The New Press stands as a bold alternative. Founded on the belief that certain vital conversations are too important to be left to market forces alone, this nonprofit organization focuses on works that challenge the status quo and enrich the public's understanding of democracy.
The Origins of a Radical Experiment
The New Press was born out of a desire for editorial independence. In 1990, André Schiffrin resigned as the editor-in-chief of Pantheon Books. Within two years, Schiffrin and former Pantheon editor Diane Wachtell raised the necessary funds to launch their own venture. Their vision attracted several of Schiffrin's previous authors, including the renowned Studs Terkel, who joined the new endeavor to pursue a different kind of publishing model.
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Mission and Business Model
The stated mission of The New Press is to publish books that promote and enrich public discussion regarding issues vital to a more equitable world and a healthy democracy. André Schiffrin envisioned the organization's role as being similar to that of public television, public radio, or university presses—entities that prioritize educational and social value over commercial gain.
To sustain this mission, The New Press utilizes a unique business model that blends traditional publishing revenue with philanthropic grants (funds provided by charitable foundations). This financial structure allows the press to take risks on subjects that commercial publishers might avoid, often focusing on social activism and liberal causes.
Commitment to Diversity and Education
Beyond its catalog, The New Press emphasizes inclusivity through academic partnerships and a commitment to diversity among its staff and authors. This includes a dedicated intern program specifically designed to attract candidates from minority ethnic backgrounds, aiming to diversify the broader publishing industry.
Key Facts
- Founded: Early 1990s by André Schiffrin and Diane Wachtell.
- Legal Status: Nonprofit organization.
- Core Mission: Promoting public discussion on democracy and social equity.
- Funding: A combination of book sales and philanthropic grants.
- Output: Approximately 50 books published per year.
- Industry Impact: Focuses on "social consequence" and riskier subject matter.
Notable Authors and Award-Winning Works
The New Press has become a home for influential thinkers and writers, including Alice Walker and Bill Moyers. Its commitment to rigorous, impactful nonfiction has resulted in significant critical acclaim and commercial success.
| Book Title | Author | Significance/Award |
|---|---|---|
| Embracing Defeat: Japan in the Wake of World War II | John W. Dower | Pulitzer Prize for General Nonfiction (2000) |
| The Good War | Studs Terkel | Best-selling title |
| The New Jim Crow | Michelle Alexander | Best-selling title |
| Understanding Power | Noam Chomsky | Best-selling title |
Recent Critical Recognition
The press continues to be recognized by industry leaders. In 2018, Publishers Weekly featured three New Press titles in its "Best Books" list: What We Talk About When We Talk About Rape by Sohaila Abdulali, The Lost Education of Horace Tate by Vanessa Siddle Walker, and Slave Old Man by Patrick Chamoiseau.
Frequently Asked Questions
Who founded The New Press?
The New Press was founded by André Schiffrin and Diane Wachtell after Schiffrin's resignation from Pantheon Books in 1990.
How does a nonprofit publisher make money?
The New Press uses a hybrid business model that combines revenue generated from book sales with philanthropic grants.
What is the primary goal of The New Press?
Its primary goal is to publish books that enrich public understanding of issues vital to democracy and the creation of a more equitable world.
Has The New Press won any major awards?
Yes, the press published John W. Dower's Embracing Defeat: Japan in the Wake of World War II, which won the Pulitzer Prize for General Nonfiction in 2000.
How does the press support diversity in the industry?
The New Press focuses on author and staff diversity and operates an intern program specifically aimed at attracting candidates from minority ethnic backgrounds.