Reborn Rich: A Tale of Revenge and Corporate Power
Reborn Rich (also known as The Youngest Son of a Conglomerate) is a high-stakes South Korean fantasy drama that blends corporate intrigue with a gripping revenge plot. Based on the web novel by San Gyung, the series follows a man who is betrayed and murdered by the family he served, only to be reborn as the youngest grandson of that very same conglomerate.
The series explores themes of greed, family loyalty, and the ruthless nature of corporate succession, taking viewers through a journey of strategic brilliance and emotional turmoil as the protagonist attempts to dismantle the empire from within.
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Key Facts
- Genre: Fantasy / Period / Revenge
- Lead Actors: Song Joong-ki and Lee Sung-min
- Network: JTBC
- Episodes: 16 episodes (60–87 minutes each)
- Budget: Approximately ₩30~35 billion
- Original Run: November 18 – December 25, 2022
Production and Creative Team
The series was penned by writers Kim Tae-hee and Jang Eun-jae, with direction by Jung Dae-yoon. The production was a collaborative effort between SLL, RaemongRaein, and The Youngest Son of a Conglomerate SPC. To bring the atmospheric tension of the corporate world to life, Jeon Chang-yeop composed the music, while executive producers Ahn Hyun-sook and Lee Ye-seul oversaw the project.
Cast and Characters
The drama features a powerhouse ensemble cast, led by Song Joong-ki, who portrays the dual roles of Yoon Hyun-woo and Jin Do-jun. The narrative's tension is heightened by the presence of Lee Sung-min, who plays the formidable patriarch Jin Yang-chul.
Main Cast
- Song Joong-ki as Jin Do-jun / Yoon Hyun-woo
- Kim Kang-hoon as young Jin Do-jun (1987)
- Lee Sung-min as Jin Yang-chul
- Shin Hyun-been as Seo Min-young
The Soonyang Family and Group
The conflict centers around the Soonyang Group, featuring a complex web of family members including Jin Young-ki (Yoon Je-moon), Son Jung-dae (Kim Jung-nan), and Jin Seong-jun (Kim Nam-hee). Other key family members include Mo Hyun-min (Park Ji-hyun) and Jin Dong-ki (Jo Han-chul).
Supporting Characters
The story is rounded out by influential figures such as Oh Se-hyeon/Mason Oh (Park Hyuk-kwon) and Rachel (Tiffany Young), alongside various corporate employees and associates who navigate the volatile environment of the conglomerate.
Viewership and Reception
Reborn Rich was a massive commercial success in South Korea, showing consistent growth in viewership from its premiere to its finale. The series consistently ranked first in its time slot, peaking with a nationwide audience share of 26.948% and a Seoul audience share of 30.101% in its final episode.
| Category | Details |
|---|---|
| Original Title | 재벌집 막내아들 (Jaebeoljip mangnaeadeul) |
| Total Episodes | 16 |
| Average Nationwide Share | 17.399% |
| Peak Viewership (Ep 16) | 4.131 million viewers |
| Budget | ₩30~35 billion |
Original Soundtrack
The emotional depth of the series is supported by a multi-part soundtrack. Notable tracks include "Gravity" performed by Jongho of Ateez, "Mother" by Shin Yong-jae, and "The Miracle" by Paul Kim. The music was primarily composed by J.Season and OneTop.
Frequently Asked Questions
What is the plot of Reborn Rich?
The story follows Yoon Hyun-woo, a loyal employee of the Soonyang Group who is murdered by the family he served. He is reborn as Jin Do-jun, the youngest grandson of the family, and uses his knowledge of the future to seek revenge and take over the company.
Who are the main stars of the drama?
The drama stars Song Joong-ki as the protagonist Jin Do-jun/Yoon Hyun-woo and Lee Sung-min as the powerful patriarch Jin Yang-chul.
How many episodes are in the series?
The series consists of 16 episodes, with each episode running between 60 and 87 minutes.
Was Reborn Rich based on a true story?
No, it is a fantasy revenge drama based on the web novel "The Youngest Son of a Conglomerate" by San Gyung.
How did the show perform in terms of ratings?
The show was a major hit, starting with a 6.058% nationwide share and climbing to a peak of 26.948% by the final episode, consistently ranking first in viewership.