Katy Perry's Record Label: From Metamorphosis Music to Unsub Records
Beyond her global pop stardom, Katy Perry has ventured into the business side of the music industry to empower emerging talent. Driven by a desire to improve the financial prospects of new artists, Perry established her own imprint to provide a more supportive environment for songwriters and performers.
The Vision and Launch
The journey began in June 2012, when Perry first shared her intentions to launch a record label. In an interview with The Hollywood Reporter, she emphasized her commitment to artist welfare, stating that she wanted to avoid industry practices that hinder an artist's ability to achieve financial success. Her guiding principle was simple: to treat new artists the way she would want to be treated herself.
This vision became a reality on June 17, 2014, with the official launch of Metamorphosis Music. Established as a subsidiary of Capitol Records, the label immediately began building its roster, starting with the signing of singer-songwriter Ferras. The label's visual identity was solidified later that day with the reveal of its official logo.
[ไม่มีภาพประกอบ]Evolution and Artist Roster
As the label evolved, so did its identity. In 2016, Metamorphosis Music was rebranded as Unsub Records. Under this new name, Perry continued to scout for unique voices and talents to bring into the fold.
In July 2017, the label signed Cyn. The connection was made through DJ Skeet Skeet, who had met Cyn during one of the dates of Perry's California Dreams Tour. Expanding the roster further, Perry signed Michael J. Woodard in May 2021, who previously gained recognition as a contestant on season 16 of American Idol.
Key Facts
- Founder: Katy Perry.
- Original Name: Metamorphosis Music (launched June 17, 2014).
- Current Name: Unsub Records (renamed in 2016).
- Parent Company: Capitol Records.
- Notable Signings: Ferras, Cyn, and Michael J. Woodard.
Label Summary
| Milestone/Artist | Date | Details |
|---|---|---|
| Initial Announcement | June 2012 | Plans shared via The Hollywood Reporter |
| Launch of Metamorphosis Music | June 17, 2014 | Subsidiary of Capitol Records |
| Rebranding to Unsub Records | 2016 | Official name change |
| Signing of Cyn | July 2017 | Introduced via DJ Skeet Skeet |
| Signing of Michael J. Woodard | May 2021 | Former American Idol contestant |
Frequently Asked Questions
When did Katy Perry start her record label?
Katy Perry first announced her plans in June 2012 and officially launched Metamorphosis Music on June 17, 2014.
What is the current name of the label?
The label was originally called Metamorphosis Music but was renamed to Unsub Records in 2016.
Which major record company is the label affiliated with?
Unsub Records (formerly Metamorphosis Music) operates as a subsidiary of Capitol Records.
Who were the first artists signed to the label?
The first artist signed was singer-songwriter Ferras, followed later by Cyn in 2017 and Michael J. Woodard in 2021.
What was Katy Perry's motivation for starting the label?
Perry wanted to create a label that avoided obstacles to an artist's financial success and ensured that new talent was treated fairly.