American Way Magazine: The Legacy of American Airlines' Inflight Publication
For decades, the experience of flying with American Airlines included a staple of passenger entertainment: American Way. As a premier inflight magazine, it served as a window to the world for millions of travelers, blending celebrity profiles, travel inspiration, and global storytelling within the cabin and premium lounges.
The Reach and Purpose of American Way
Launched in 1966, American Way was a free publication distributed across the entire American Airlines fleet. Its reach extended beyond the aircraft, as it was also available in Admirals Clubs, the airline's exclusive premium lounges. At its peak, the monthly magazine reached an impressive audience of over 16 million passengers every month.
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Evolution Under Ink Global
In 2014, American Airlines transitioned the publishing responsibilities of the magazine to Ink (Ink Global), a company based in Dallas, Texas. This partnership led to a significant editorial shift starting in January 2015.
The first issue under Ink's leadership featured a double cover edition showcasing rock star David Grohl and the band Foo Fighters. This relaunch introduced a modernized design and a curated editorial mix that focused on international celebrities, world-class destinations, and extraordinary human-interest stories. Later issues continued this trend of high-profile features, such as the July 2016 edition featuring Demi Lovato.
The End of an Era
Despite its long history and massive circulation, the publication eventually came to an end. American Way ceased publication in June 2021, marking the conclusion of a 55-year run as a companion to the American Airlines travel experience.
Key Facts
- Founded: 1966
- Final Issue: June 2021
- Monthly Reach: Over 16 million passengers
- Publisher (Final Era): Ink Global
- Distribution: American Airlines fleet and Admirals Clubs
- ISSN: 0003-1518
| Attribute | Details |
|---|---|
| Frequency | Monthly |
| Language | English |
| Headquarters | Dallas, United States |
| Website | americanway.com |
Frequently Asked Questions
What was American Way magazine?
American Way was a free, monthly inflight magazine provided to passengers on American Airlines flights and guests in Admirals Clubs lounges.
When did the magazine start and end?
The magazine was first published in 1966 and ceased publication in June 2021.
Who published the magazine in its final years?
Starting in January 2015, the magazine was published by Ink Global, a company based in Dallas.
How many people read American Way monthly?
The publication reached over 16 million passengers every month.
What kind of content did the magazine feature?
The magazine focused on a mix of international celebrities, world-class travel destinations, and extraordinary stories.