1733 Commercial Space: The Evolution of Zhongkun Life Plaza
Located strategically beside the Big Bell Temple, 1733 Commercial Space represents a complex journey of urban redevelopment. Once known as Zhongkun Life Plaza, this site has transitioned from a stalled commercial venture into a modern hub designed for the next generation of professionals and consumers.
The Early Years and Stagnation
Established in 2004, the site was originally developed as Zhongkun Life Plaza. Marketed as the last comprehensive commercial space within the 3rd Ring Road, the project had ambitious goals, with plans to begin leasing units in 2007. However, these plans failed to materialize, and the project remained stagnant until 2011.
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Failed Transitions
In 2013, the Zhongkun Group attempted to pivot the project's purpose by announcing a conversion of the plaza into an office building. This effort was short-lived, as opposition from existing renters forced the project to a halt once again.
The ByteDance Acquisition and Redevelopment
By 2019, the Haidian district government intervened to resolve the ongoing issues surrounding the plaza. The government assisted ByteDance in acquiring the property, a move intended to alleviate workplace inconvenience for ByteDance Ltd employees.
As part of a broader urban improvement effort, Zhongkun Plaza (1733) was integrated into the Beijing-Zhangjiakou Railway site repair project. This alignment paved the way for a complete overhaul of the facility.
Following the acquisition, the plaza ceased all operations in 2020 to undergo extensive repairs and modernization. By 2023, ByteDance teams had officially settled into the space and commenced operations.
The Launch of 1733 Commercial Space
The culmination of these efforts occurred on December 29, 2023, with the official public launch of 1733 Commercial Space. Specifically targeting a younger demographic, the opening was marked by a live broadcast via the Douyin Life service official account.
Key Facts
- Original Name: Zhongkun Life Plaza.
- Established: 2004.
- Location: Beside the Big Bell Temple, within the 3rd Ring Road.
- Acquisition: Purchased by ByteDance in 2019 with Haidian government assistance.
- Infrastructure Link: Part of the Beijing-Zhangjiakou Railway site repair project.
- Public Opening: December 29, 2023.
- Target Audience: Young people.
| Year | Event | Status |
|---|---|---|
| 2004 | Establishment of Zhongkun Life Plaza | Launched |
| 2007 | Planned rent launch | Delayed |
| 2013 | Attempted conversion to office building | Stopped |
| 2019 | Acquisition by ByteDance | Transferred |
| 2020 | Operational shutdown for repairs | Under Construction |
| 2023 | ByteDance teams move in; Public launch of 1733 | Active |
Frequently Asked Questions
What was the original name of 1733 Commercial Space?
It was originally established in 2004 as the Zhongkun Life Plaza.
Why did the 2013 office conversion project fail?
The project to convert the plaza into an office building was stopped due to opposition from the renters.
How did ByteDance acquire the property?
ByteDance acquired the plaza in 2019 with the assistance of the Haidian district government to resolve existing problems and improve workplace convenience.
What is the significance of the Beijing-Zhangjiakou Railway in this project?
Zhongkun Plaza (1733) was listed as part of the Beijing-Zhangjiakou Railway site repair project, which facilitated the necessary repairs and redevelopment.
Who is the primary target audience for 1733 Commercial Space?
The commercial space is primarily designed to serve and attract young people.